See this as it appears on the Financial Advisor site by clicking HERE

    Vanguard, the Valley Forge, Pa.-based investment company, has launched a Web-based service
    that lets individuals compare fixed immediate annuities issued by leading insurance companies.

    Vanguard Annuity Access, powered by Hueler Companies’ Income Solutions platform, also
    offers deferred fixed annuity quotes. Vanguard joins more than a dozen Web sites listed on
    “Google” that provide immediate annuity quotes to investors. In addition, Jefferson National Life
    Insurance Co.’s  Web site has an online tool advisors can use to compare costs of variable
    deferred annuities with guaranteed lifetime withdrawal benefits to no-load deferred variable

    Jefferson National, however, does not sell annuities through its tool. By contrast, the Vanguard
    site does, pocketing 2% of the annuity purchase amount on fixed immediate annuities. The fee,
    says Jon Ameriks, head of Vanguard Investment Consulting and Research, is paid to Vanguard
    and Hueler to cover administration costs. It is in line with fees built into insurance fees charged
    by other insurance agents, and is built into the insurance quote. The annuity quotes are also net of
    investment management fees, distribution fees, administrative fees and other costs associated
    with fixed annuity products.

    The Vanguard service is designed for individuals seeking a guaranteed stream of income in
    retirement to augment their investment holdings, workplace retirement plan, and Social Security

    Through the site, financial advisors can get customized real-time quotes and evaluate
    competitively priced and directly comparable contracts from a number of insurance companies.

    So far, eight carriers are listed on Vanguard’s annuity platform. They include: American General
    Life Companies, Integrity Life Insurance Co., Lincoln National Life Insurance Co., Metropolitan
    Life Insurance Co., Mutual of Omaha, Pacific Life Insurance Co., Principal Life Insurance Co.
    and Western National Life Insurance Co.

    “The comparability of quotes at the time they are obtained is critical in evaluating whether
    contracts are competitive among their peers,” Ameriks says.

    Vanguard’s new service comes amid a report in “Best Review,” an industry trade magazine
    published by A.M. Best, Oldwick, N.J., that 75% of consumers research all types of insurance
    products online.

    It also comes as financial planners expect increased use of immediate income annuities by
    those who lost money in the 2008 economic crisis.  “All of a sudden over the past two
    years people are absolutely interested in buying immediate annuities, “says Lance
    Wallach, a Plainview, N.Y., financial planner. “They (seniors) don’t want to lose money in
    the stock market. They want a guaranteed source income.”    

    However, there is no free lunch with this online service.

    Despite investor interest, Wallach recommends that fellow advisors do their due diligence
    homework. “Insurers hide the true costs,” he warns. “The no-load insurance companies
    are the best because they don’t pay commissions. So the payouts are higher.”

    Jane King, a Wellesley Hills, Mass., financial advisor, agrees. “In my experience, annuity products
    aren’t transparent. It may be the wrong thing to do because other implications of lifetime
    guaranteed income are not fully disclosed,” she says. “Do you effectively disinherit your children?
    Do you really know the underlying investments of the insurance company and are they safe?”

    Others, however, believe that immediate annuities make it easy for advisors who are
    uncomfortable managing an income portfolio of individual securities.   
September 15, 2010